Rokia SISSOKO - 2019 Nominee
Position: Health Policy and Advocacy Advisor
Organization: PALLADIUM GROUP/ Health Policy Plus
Current Location: Africa, Mali, Bamako
Master in Communications from Ecole des Techniques Internationales du Commerce de la Communication et des Affaires (ETICCA) à Dakar - Sénégal
Additional Degrees and Certifications:
Master in Project Management and Sustainable Development - UA-M Universities, Bamako - Mali
Degree in Management and Development at ETICCA in Dakar
Certified on innovative approaches in Strategic Communication from the Center of Communication Program- Johns Hopkins Bloomberg School of Public Health - Baltimore - USA
Certified on the Leadership Foundation by TRG Inc. (Training services), Virginia - USA
Certified West African Facilitator in Social Marketing Planning Process (DELTA) in Bamako

Awards Received:
  • Award:
    National Champion Family Planning
    Awarding Organization:
    Ministry of Health and Public Hygiene of Mali
    Date Awarded:
    June 12, 2018
75 Public Votes Reached!
Rokia launched, Campaigns like Séré(close pregnancy), N'Terini(IUD promotion), jigisigi FP and models like RapidWomen, SDGs-FP, BNAP-FP; Youth, women Trainer; a designer iKolosi apps; National FP Champion for her efforts in demand, services, advocacy – SOUMAILA DIALLO, YOUTH AND MEDIA PROGRAMME MANAGER at CCP/JHU KENEYA JEMU KAN
Describe your contributions to and achievements in family planning.

As Policy Advisor and Advocacy, I support the MOH in the development of the CIP aimed to mobilize financial resources for FP and better coordination efforts. I helped launch and use of advocacy models and Arguments, RapidWomen and new FP-SDG, Religious (Christian and Muslim).
I trained more than 80 young leaders in advocacy, GBV and SRH.
I have led FP campaigns as jigisigi (11,923,905 people reached), Séré (close pregnancy), N'Terini, using a wide range of channels, contributed to 3 national FP campaigns (400,000 new users), ICT design of the RH/FP iKolosi app (20,000 users). I initiated the contest on Facebook "My Commitment for FP" (2,100,000 people reached). I also contribute in the set up of the first call center ““Keneyako” for free messages on FP and Social Franchising management.

What sparked your passion for family planning?

From the start, I early join FP with my position. I went from demand generation, social marketing, services to advocacy; it’s about women's rights and development. I am passionate about it, simply you can see positive impact on people's lives. We never forget the first times. Through FP I have carried out my 1st campaigns, 1st young caravans, 1st radio youth shows, 1st rebranding of FP products, 1st RH/FP apps, 1st national recognition, 1st successful advocacy actions. FP my daily commitment.

Give one or two examples of how you display leadership in your family planning work.:

To have new users, to fill unmet needs, the MOH organizes a national FP campaign every year. Since 2016, I am one of major actors in these campaigns, which have had over 400,000 new users and are crucial in increasing Mali's contraceptive prevalence (9% to 16.4%). To thank my key role in these campaigns, the MoH awarded me a certificate of National FP Champion.
My Facebook initiative "My Commitment for FP" reached over 2 million people, allowed media and youth to get engaged for FP.

If you are named a winner of 120 under 40, how will you use this new platform and the $1000 grant to advance your work? :

It’s difficult in some communities to provide FP services. The 1st female cancer in Mali is cervical cancer (CC) with 1,400 new cases per year with 1,260 deaths, 7% screening. In order to give women access to CC screening, and at the same time to FP services, I would like to pilot an integrated FP and CC approach at delivery point to assess its impact on FP demand. Then focus on informed advocacy for this timely package to save more girls and women lives. I want to improve access to FP services.

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