Ramatu Ada

Ramatu Ada - 2019 Nominee
Position: Social Media Officer
Organization: Johns Hopkins Center for Communication Program (JHUCCP) Family Planning Portfolio in Nigeria.
Current Location: Abuja
Bachelor of Science from Ahmadu Bello University, Zaria - Biochemistry
Additional Degrees and Certifications:
1. Certificate in Film Directing, Royal Arts Academy, Lagos, Nigeria.
2. Global Health eLearning Center Certificate in 'Protecting Life in Global Assistance and Statutory Abortion.
3. Global Health eLearning Center Certificate in 'US Abortions and FP Requirements - 2019 (revision 5)
4. Global Health eLearning Center Certificate in 'HIV/AIDS Legal and Policy Requirements (revision 4)
75 Public Votes Reached!
Unable to travel to all the communities needing FP information, Ramatu uses the next best thing to reach young people; social media. She curates content that is appealing to younger audiences in her bid to increase demand for FP services in Nigeria. – Margaret Bolaji, Youth program advisor at Nigerian Urban Reproductive Health Initiative
Describe your contributions to and achievements in family planning.

As the social media officer for the Johns Hopkins University Center for Communication Program (JHUCCP) Family Planning Portfolio in Nigeria, I am tasked with ensuring that our social media platforms, collectively called the Get-It-Together campaign, disseminates bite-sized family planning information to generate demand and make family planning a social norm in Nigeria. The simple, easy-to-understand content I share has prompted many people to be more open with their family planning inquiries and desire to take up a method. An example is Yemi from Ilesha who asked this question, 'Does implant causes vaginal yeast infection?', giving me an opportunity to allay her fears and correct some of the myths and misconceptions she had about family planning generally and the implant specifically.

What sparked your passion for family planning?

In my article titled 'Family Planning' (attached above), I shared an encounter with a security guard who lived in a single-room apartment with his wife and kids. It seemed unfair that he had that many children when it was obvious he could barely survive. This made me look at Northern Nigeria - where I am from - and the bigger problem associated with unplanned families. I realized it wasn't a question of being 'fair', but a situation that needed systemic approaches to understand and solve.

Give one or two examples of how you display leadership in your family planning work.:

In my view, leadership is understanding what the deeply entrenched issues are, and working with all stakeholders to effectively solve these issues. In my work, I am able to connect prospective family planning clients to the right information and services about each contraceptive method so that they are able to choose the method most appropriate to them. I also ensure that I talk about side effects and negative reactions so that client can make a choice with their proverbial eyes 'wide open'.

If you are named a winner of 120 under 40, how will you use this new platform and the $1000 grant to advance your work? :

I would shoot a short film about young people's access to family planning that can be shared on multiple platforms.

People are more appreciative of audio-visual content in the form of film or motion pictures. I have seen great examples of this with the Nollywood style explainer videos which the Get-It-Together campaign has done in Nigeria.

With my short film, I would be able to address key issues preventing the uptake of family planning methods by young people in rural and urban areas.

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